The Countdown to October 1, 2013: HHS Builds Partnerships to Increase Enrollment in the Marketplace

The Secretary of the U.S. Department of Health and Human Services  (HHS), Kathleen Sebelius, recently announced partnerships with pharmacies to increase enrollment in the Health Insurance  Marketplace, which is scheduled to open for enrollment on October 1, 2013. According to the announcement, these pharmacies will “take an active role in outreach and education to help their customers learn more about the Marketplace with a range of resources in their stores and online.” Partnering companies include Rite Aid, Thrift White Pharmacy, BI-LO Pharmacy, Winn-Dixie Pharmacy, SoloHealth, StayHealthy, and CVS.

In addition to these partnerships, HHS released a press release in August announcing a Healthy Young America video contest in an effort to inform young people about health insurance coverage and new options under the Affordable Care Act. This press release states that “[m]ore than 1,200 community health centers across the country are preparing to help enroll uninsured Americans in coverage, and a partnership with the Institute of Museum and Library Services will help trusted local libraries be a resource for consumers who want information on their options.” With less than two weeks until enrollment opens, HHS is likely relying on its partnerships to increase awareness and boost enrollment.

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Filed under Health Reform, The Affordable Care Act

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